The Intercooler in a sentence?
The best motoring writers and the most engaging stories, delivered in the most convenient form there is.
The Intercooler is a groundbreaking digital car magazine and the world's first advertisement-free automotive subscription app. It exists for those who not only love cars, but love reading what the finest writers of our time have to say about them. At The Intercooler, we believe something has gone missing in the endless avalanche of new cars upon which motoring journalists now have to report, and it’s perhaps the most important thing of all: the story. And now, thanks to modern technology we can ensure we bring the story to our subscribers every day, whatever they’re doing, wherever in the world they happen to be.
The Intercooler grew out of DriveNation, an Instagram-based car magazine founded by Dan Prosser and Andrew Frankel in 2018. In less than three years DriveNation built an enthusiastic audience of over 40,000 knowledgeable, passionate and discerning readers, who found its stories informative, engaging and packaged in a user-friendly format.
This level of support persuaded us it was time to activate our plan’s second phase and give DriveNation a new life, a new home and a new name: The Intercooler. Side-stepping the saturated advertising model favoured by existing magazines and websites, we decided to do something different and better for our readers and create the first subscription app of its kind.
Free from pop-ups and display ads, the app allows us to publish stories of whatever length and in whatever form we choose, covering all aspects of motoring – news, reviews, motorsport, historics, engineering, design and the people who have made the industry what it is.
Crucially, the subscription element allows us to attract not only the finest automotive writers of our times, covering subjects that matter to our readers and not to advertisers, but also to showcase the young talent that exists in abundance, yet of which so little is seen.
Ask us for our inspiration and we’ll probably start talking about Car magazine in the 1970s and 1980s. Passionate, fearless and fiercely independent, it was a title read as much for its writers as the subjects upon which they wrote. Our mission is to capture that spirit and apply it to a 21st century format where it can be enjoyed not just in our increasingly rare and precious moments of downtime, but wherever we are and whatever we’re doing.